A study on customers' preference and satisfacion towards big bazaar with reference to Coimbatore city of India

Abstract

The project "A study on customer's preference and satisfaction towards big bazaar with reference to Coimbatore city" clearly states than how they customers prefer big bazaar for their purchase. The main objective of the study is to analyze why they customers prefers the organized retail shop for their purchase instead of an unorganized retail shops and their satisfaction level. For the purpose of the study a questionnaire was constructed a survey taken from a 120 respondents as consider them as sample where the total population was infinite in nature. The collected data is analyzed and interpreted with the help of suitable statistical tools and accordingly the finding and suggestion are constructed which is consider to be the important part of the project.