A study on consumers' awareness attitude and satisfaction towards select organic food products with reference to Coimbatore

Abstract

The adoption of organic production and processing is highly determined by market demand. Therefore, this is reflected in consumers' awareness and attitudes towards organic food Products. This research of 120 respondents. Results indicated that the main reasons for purchasing organic food products are an expectation of a healthier and environmentally friendly means of production. Organic buyers tend to be older and higher educated than those who do not buy them. In addition, consumers' trust in the authenticity of the goods and price are also issues. However, the main barrier to increase the market share of organic food products is consumer information.