A study on customers' preferance and satisfaction toword's Himalaya product with reference to Coimbatore city, India

Abstract

This study is to identify the customers' preference and satisfaction towards Himalaya products and to investigate the influence of product dimensions on customer satisfaction and customer loyalty as well as to understand the Himalaya effect of the product. Himalaya product s are part of the knowledge of indigenous cultures and marginal societies across the globe which has stood the test of time.