Environmental management through green banking: A study of commercial banks in India

Abstract

The environment and climate change are the most complicated issues that world is facing today.So change is the need of the hour for the survival and continuous efforts should be made for the environmental management in a sustainable manner.Hence some measures need to be taken urgently to save the Planet. Being a financial organization which is responsible for financing the economic and developmental activities of the nation, banks have to address these above issues, both in terms of its obligations and opportunities by virtue as a responsible corporate house.Banking activities are not physically related to the environment, but the external impact of their customer activities is substantial. So there is need for banks to adopt green practices into their operations, buildings, investments and financing strategies.Further this paper attempts to categorize the phases of Green Marketing initiatives of the banks on the basis of their green banking initiatives as given by Peattie (2001).